Cone Denim Introduces S GENE® Stretch Denim with REPREVE®
"It is very exciting to continue our celebration of 10 years of S GENE technology with the addition of S GENE with REPREVE," says
"We are proud that Cone Denim has chosen REPREVE, the global leader in branded recycled performance fibers, for its sustainable collection of S GENE denim," said
S GENE with REPREVE denims utilize as many as three post-consumer plastic bottles in one pair of jeans. They are designed for today's denim lover offering the next level of sustainable superior stretch to the market and opening a wide range of opportunities to denim brands to offer and promote the advanced performance of both S GENE technologies and REPREVE recycled fibers. Cone Denim offers the SUSTAINBLUE collection of fabrics, an environmentally friendly collection comprised of denim constructions using recycled cotton, recycled polyester and other sustainable yarns.
Cone Denim's S GENE innovation was the first of its kind, originally introduced in denim fabrics in 2007. S GENE yarn with dual core technology is designed to provide superior stretch and recovery. To create these yarns, Cone starts with two core components – spandex and continuous filament which optimizes stretch and maximizes recovery. The dual-core yarn is wrapped in a spun covering to provide soft cotton hand and natural appearance with added stretch performance.
REPREVE is the global leader in branded recycled performance fibers, transforming more than 10 billion plastic bottles into recycled products for new clothing, shoes, home goods and other consumer products. REPREVE is the earth-friendly solution to making consumers' favorite brands more environmentally responsible.
About Cone Denim
A leading denim innovator for more than 125 years, Cone Denim delivers unparalleled expertise and advanced denim capabilities that service and inspires the global market. From performance denims and superior S GENE® technology to vintage re-creations of CONE® Deeptone Denim reaching back to the early 1900s, Cone offers unique collections of PERFORMANCE, STRETCH, SELVAGE and NATURAL INDIGO denims crafted out of the Cone®3D R&D incubator. Cone Denim operates as part of
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Cone Denim: Delores Sides, (336) 379-2903, firstname.lastname@example.org; Unifi: Jennifer Whisnant, (336) 544-2418, email@example.com